Small business owners in Yakima, Washington know their success depends on bringing in enough customers. And that depends on how well they utilize their digital marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment, keep reading! There are three ways a digital marketing company can help your business make more money and stand out from your competition in Yakima, WA.

Wondering if you should work with a digital marketing company, internet marketing agency or website design company that provides SEO services? (Good idea!)

Still on the fence about whether internet marketing and online marketing are worth it? (They are!)

Considering a DIY website design? (There are better alternatives.)

Let’s get into our three tricks for making your business stand out with digital marketing! But first, let’s take a look at how many customers you could be reaching and how many competitors are out there.

How Does Yakima, WA Measure Up for Small Business Owners?

Yakima Overview
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Here’s a fun fact: almost 78% of Yakima, WA’s population of 93,000 people has access to the internet at home. That translates to a huge audience of nearly 73,000 potential customers you could be reaching with online marketing and digital marketing services right now.

But if you haven’t invested in professional website design, search engine optimization or social media marketing for your business, those potential customers might never see your business—or even know it exists. After all, there are more than 6,000 other small businesses registered in Texarkana, so there’s a ton of competition out there. You need to stand out to get noticed, and these three digital marketing tools can help you do just that!

First: Professional Website Design and SEO Services

If you don’t yet have a business website, one of the best things you can do for your Yakima, WA business is to get in touch with a digital marketing company, internet marketing agency or website design company and invest in their website design and SEO services. Without question, a website is an essential step for any internet marketing or online marketing strategy.

A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about you and your business
  • Read about the products or services you provide
  • See your service area or store location
  • Get in touch with you and convert into a customer

Without a website, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead.

Consider working with a digital marketing company, internet marketing agency or website design company that will give you more bang for your buck. Keep in mind that most digital marketing companies won’t build you a website and let you take it with you if you decide to go with another advertising agency down the line, so make sure to consider all your options and find the digital marketing agency that’s best suited to your business.

That digital marketing company, internet marketing agency or website design company should offer a variety of digital marketing services focused on internet marketing and online marketing, including:

  • Website design
  • Search engine optimization (SEO services)
  • Reputation monitoring
  • Social media management
  • PPC, SEM and other advertising options

If your chosen digital marketing company, internet marketing agency or website design company can offer those digital marketing services, you can be confident all your bases are covered. However, website design and SEO services should be your two main focuses when getting started. Compare website design quotes (but remember that cheaper isn’t always better) and choose someone who offers SEO services to help you get ahead.

Second: Social Media Marketing

Chances are, the majority of your ideal customers are active on some form of social media—Facebook, Instagram, Twitter, Snapchat. You name it. So why not deliver your ads to them on a platform they’re familiar with and invested in? A digital marketing company, internet marketing agency or website design company can help you do just that.

Social media marketing is a great way to target your ideal customers and put your message directly on their feeds where they’re most likely to see and interact with it. It also allows you to interact with new and existing customers via your business page, where you can answer questions, respond to reviews, and post about upcoming sales or new products.

Finally, staying active on social media is a great way to boost your SEO services and take internet marketing by the horns. If you haven’t added social media advertising to your internet marketing campaign, yet, it might just be the boost your Yakima, WA business needs to stand out from the crowd.

Third: Work With a Digital Marketing Company, Internet Marketing Agency or Website Design Company That Knows Yakima

Any digital marketing company, internet marketing agency or website design company you work with should be familiar with your local Yakima market. Consumer habits and market trends as they relate to online marketing and internet marketing tend to vary from city to city and state to state, so finding a digital marketing agency that knows Yakima will be invaluable to your business. That experience will allow them to:

  • Recommend products and services that fit your business’s long-term online marketing goals.
  • Apply digital marketing services that will appeal to your local audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.
  • Create a personalized marketing campaign, including professional website design, SEO services and reputation monitoring.

Townsquare Interactive is a local digital marketing company and internet marketing agency with experience working with Yakima businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with internet marketing. We can help you, too! Fill out the form below to receive more information about our digital marketing services.