Interested in how Townsquare Interactive stacks up against Modernize? As two major players in the digital space for small businesses, they have some similarities—but even more differences. One builds a solid online presence designed to funnel exclusive leads to their clients, while the other offers a paid membership that gives pros access to non-exclusive leads they can bid on.

1. Price of Leads

Modernize

Modernize’s pricing fluctuates every week depending on the market, the size of the job, and how many Modernize pros are available.

Townsquare Interactive

But at Townsquare Interactive, your cost is the same month after month—unless you add additional digital marketing tools to your package!

Verdict: Townsquare Interactive vs. Modernize

So, if you’re budget-conscious and want to know exactly what you’re paying every month, no matter how many leads you get, go with Townsquare Interactive.

2. Quality of Leads

Modernize

On Modernize, you’re required to pay for every lead they send you, though there’s no guarantee it will turn into a job for you. Price shoppers, tire kickers, and even your competitors can request work on Modernize, which means you’re paying for bad leads.

Townsquare Interactive

But with Townsquare Interactive, you’re targeting homeowners local to your area. When they contact you through your website, they turn into a quality, exclusive lead.

  • Cost doesn’t fluctuate.
  • Lead volume does not affect what you pay.
  • Pay on the same day each month.

Verdict: Townsquare Interactive vs. Modernize

If you’re comfortable taking a chance on leads that might not turn into customers, even after you pay for them, Modernize leads could be a viable option. But if you’d rather receive exclusive leads from people in your location who are ready to pay for your services now, go with Townsquare Interactive.

3. Your Competition

Modernize

Modernize is designed to work for the consumer and pit businesses and contractors against each other, often coming down to who will do the job for the least amount of money.

Townsquare Interactive

But when you use Townsquare Interactive, you don’t have to share your leads. Leads that are submitted through your website are delivered directly to your inbox—and no one else’s. It’s exclusive to you.

Verdict: Townsquare Interactive vs. Modernize

If you can operate at a low-profit margin and outbid your competitors fast, Modernize might work for you. But if you’d be more comfortable receiving exclusive leads through your website, Townsquare Interactive is the best option.

4. Value of Service

Modernize

To get access to Modernize leads you can choose from different paid levels. These levels have caps to how many Modernize leads you get each week.

Townsquare Interactive

You’re paying for a comprehensive digital marketing campaign—not leads. Those are free and exclusive to you. With Townsquare Interactive, you can personalize your business’s marketing campaign to include a variety of digital marketing tools that create lasting online authority for your business and move you closer to the top of page one of Google organically, where you’re most likely to get clicks and traffic to your site. With Townsquare Interactive, you can get:

  • A professional website designed to convert customers.
    • Easy-to-follow navigation
    • Call-to-action and click-to-call buttons
    • Highly visible phone number
    • Forms delivered directly to your inbox
  • Search engine optimization to get you to page one of Google.
    • Keywords specific to your industry and location
  • Social media marketing to place your ads on your ideal customers’ feeds.
    • Social media producers regularly verify and update your business info
    • Post relevant and engaging content 2x/week
  • Reputation monitoring that tracks multiple review websites.
    • Get an alert for every new review and rating
    • Tips and advice for responding to both positive and negative reviews
  • Business tools so you can interact with your customers faster and easier.
    • Schedule appointments
    • Send invoices
    • Collect payments online

Verdict: Townsquare Interactive vs. CraftJack

All in all, a digital marketing campaign with Townsquare Interactive provides more value than a membership that lets you access non-exclusive leads at an additional cost. If you want more bang for your buck and no cap on the number of leads you get, the winner should be clear.

5. Customer Service

Modernize

At Modernize you’re likely to speak to someone new every time you contact Modernize with a long wait time.

Townsquare Interactive

Townsquare Interactive takes a more personal approach to customer service. Each client works with one dedicated digital marketing specialist who is familiar with their business and handles all the details of their marketing campaign for them.

Verdict: Townsquare Interactive vs. Modernize

So, if you’d rather have a single point of contact you can reach by phone or email whenever you need them, Townsquare Interactive can provide that personal touch.

The Final Verdict

Every business needs leads to survive. While the right choice will vary from business to business, you’re more likely to get the results you want with a comprehensive digital marketing campaign than you are with a costly and inconsistent lead generation service.

If you want to grow your business, give it a solid foundation. A professionally designed website and search engine optimization are digital marketing must-haves for consistent and lasting success. Going this route instead of paying for leads is simply the best way to grow your business organically.

Want to give it a shot? Click the button to learn more!