⚫Physical stores to close

⚫Timeline given

⚫4 NJ locations


Around a year ago, BuyBuy Baby stores were making a nationwide comeback.

The Northeast has 10 openings, and four New Jersey locations reopened in November 2023. Current locations span across New Jersey — Bridgewater, Cherry Hill, Woodbridge and Paramus.

4 store locations NJ
Canva/Townsquare Media Illustration
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Now, its corporate team has announced the brand is “evolving” and will go through a “strategic reset.”

SEE MORE: NJ pet retailer launches effort to help environment and pet owners

The company isn’t going away, but there’s a shift in the works to make it a digital-only company.

online shopping
Credit: interstid
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“We understand this may be disappointing news, and we want all our customers to know this wasn't a choice we took lightly,” the message said.

In-store merchandise is now being sold with significant discounts until all physical stores close by the end of 2024.

crib mattress sold at buybuy baby
Photo: Business Wire
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Existing gift cards will continue to be offered at the end of the transition; any registrants will have their registry still available online.

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