As part of a new retail strategy, Macy’s is opening its first “small format” store in New Jersey this week.

According to an industry publication, Home Textiles, the Macy’s opening this week is in Mt. Laurel’s Centerton Square.

Macy’s first small format store opened in Dallas in 2020; they now have a dozen of them, with a goal of opening 30 within by the end of next year.

“Paired with a premier digital experience, these small-format stores enhance the company’s store portfolio with a mix of the best on- and off-mall locations, to deliver a seamless shopping experience across channels,” the company said in a statement.

Macys logo
(Macys logo)

In February, Macy’s announced that they would be closing down 150 stores in a move they called “A Bold New Chapter.” The small format stores are part of that strategy, although which stores will be shuttered has not been announced.

“We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value,” said Tony Spring, CEO of Macy’s, Inc.

The small-format stores aim to bring the brand closer to existing and desired customers, encouraging more frequent visits. The stores typically span 30,000 to 50,000 square feet and are located in off-mall shopping centers.

Mike Brant - TSM
Mike Brant - TSM

The Mt. Laurel store will be going in where a Bed Bath and Beyond used to be. Another small format store is going to be in Ramsey, also in a former Bed Bath and Beyond. That store is expected to be open later this year.

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